The art of storytelling: How to captivate your audience

Allan Thompson, the founder of One Eight Productions, shares his journey of starting a production company and the challenges he faced along the way. He discusses the importance of storytelling and working with nonprofits to create meaningful content.

Alan encourages creatives to focus on building trust and relationships, as clients often hire based on trust rather than the quality of work alone.

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00:00 Introduction and Purpose of the Podcast

03:16 Starting a Production Company and Early Challenges

13:16 Working with Nonprofits and Telling Meaningful Stories

20:33 Building a Brand through Storytelling

25:55 Pitching Ideas and Timing

31:57 Dealing with Rejection and Uncertainty

33:55 The Impact of the Pandemic on the Creative Industry

36:00 The Challenges of Freelancing and Uncertain Work

39:00 The Changing Landscape of Content Creation

41:00 The Value of Experience and Expertise

44:00 Finding New Ideas and Clients

48:00 The Challenges of Freelancing and Work-Life Balance

53:00 The Importance of Time and Boundaries

57:00 The Juggling Act of Running a Creative Business

01:01:00 The Pressure to Keep Growing and Evolving

01:04:11 The Unique Perspective

01:05:09 Collaboration and Celebration

01:06:07 Creating Opportunities

01:07:33 Showing the Value

01:08:03 Building Communities

01:09:22 Continuous Improvement

01:10:21 Evolution of Style

01:11:00 Sharing Experiences

01:12:05 Connecting Online

01:12:40 Closing Remarks

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Where To Find Allan:

https://www.oneeightproductions.com/
https://www.linkedin.com/in/allan-thompson/

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Where To Find Sean:

https://www.linkedin.com/in/sean-r-collins/
https://www.instagram.com/jukebooth/
https://www.jukebooth.com/