Crafted Process
Every week we bring new creative processes to light through stories and ideas.
You know...we give you the insight of how others make things happen in the creator world. Something you can apply to your own life or creative process. We might help you see a clearer pictures, hack into your mind for better ideas or just enjoy the stories our guests share.
Take a listen...it's always changing.
Crafted Process
Is The Cost Of Video Advertising Worth It
Sean and Dan reflect on the recent Super Bowl, discussing the underwhelming game, the halftime show featuring Kendrick Lamar, and the political messages intertwined with the event. They analyze the shift in commercial strategies over the years, the impact of branding on consumer demographics, and the current state of comedy in relation to cancel culture. The discussion highlights the complexities of advertising in today's climate, where brands must navigate public perception while trying to maintain their identity. In this engaging conversation, Dan and Sean explore various themes including the state of cancel culture, the impact of Super Bowl commercials, and the controversial 'He Gets Us' campaign. They also discuss innovative technology in ice cream making, the potential for live commercials during major events, and the evolution of camera technology in filmmaking, emphasizing the importance of lenses in achieving high-quality visuals.
00:00 Super Bowl Reflections
02:56 Halftime Show Analysis
06:01 Political Undertones in the Super Bowl
09:01 Commercials: A Shift in Strategy
12:04 Branding and Demographics
15:01 The State of Comedy and Cancel Culture
27:48 Super Bowl Commercials: Hits and Misses
30:32 The Controversial 'He Gets Us' Campaign
33:50 Innovative Ice Cream Technology
36:11 Live Commercials: A New Frontier
39:52 The Evolution of Camera Technology
43:40 The Importance of Lenses in Filmmaking
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Where To Find Sean:
https://www.linkedin.com/in/sean-r-collins/
https://www.instagram.com/jukebooth/
https://www.jukebooth.com/