Crafted Process
Every week we bring new creative processes to light through stories and ideas.
You know...we give you the insight of how others make things happen in the creator world. Something you can apply to your own life or creative process. We might help you see a clearer pictures, hack into your mind for better ideas or just enjoy the stories our guests share.
Take a listen...it's always changing.
Crafted Process
Building Cult-Like Brands Through Authenticity
Chris Kneeland, marketing strategist and cult brand builder unpacks the future of storytelling, branding, and creative production.
From the rise of content marketing to the power of narrative in shaping unforgettable brands, Chris shares hard-earned insights on how to cut through the noise.
Chapters
00:00 Introduction and Background
01:37 The Evolution of Content Marketing
06:40 The Role of Storytelling in Branding
12:58 Creating a Cult-Like Brand
18:58 The Importance of Product Quality vs. Storytelling
20:42 The Value of Authentic Storytelling
28:36 Differentiating Your Production Company
29:28 The Evolution of Filmmaking and Niche Specialization
36:37 The Importance of Community and Intimacy in Gatherings
55:04 Adapting to Change: The Role of AI in Marketing
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Where To Find Chris:
https://cultideas.com/
https://www.linkedin.com/in/chris-kneeland-838b2921/
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Where To Find Sean:
https://www.linkedin.com/in/sean-r-collins/
https://www.instagram.com/jukebooth/
https://www.jukebooth.com/